5 Signs Your Precast Plant Is Ready to Produce Novum Wall
Avg. Read Time: 2 min, 5 sec
Short on time? Here are this article’s key takeaways…
Diversifying into retaining wall production can create a new high-margin revenue stream while reducing dependence on traditional precast markets.
Frequent contractor requests for retaining wall solutions are a strong signal that demand already exists in your service area.
Producers serving infrastructure, commercial, and land development markets often have an established customer base that naturally aligns with Novum Wall applications.
Existing production capacity, seasonal downtime, and contractor support experience can make adding Novum Wall a practical path to increased plant utilization and long-term growth.
The old adage “work smarter, not harder” rings true when it comes to business expansion. For many precast producers, the best growth opportunities aren't always located in costly new markets. Instead, they're found in new solutions for customers in areas they already serve.
As contractors, developers, and engineers continue to seek efficient, reliable retaining wall options, more producers of precast solutions are evaluating whether adding a wall system to their offerings makes sense for their operations. The good news is that the capabilities required to succeed may already exist within your plant.
#1 – You Want to Diversify Beyond Traditional Precast Markets
Expanding your product mix is one of the fastest ways to strengthen plant utilization and reduce reliance on a narrow market. If you’re looking for a new offering, consider one that aligns with infrastructure, commercial, and landscape demand. Retaining wall systems like Novum Wall can open impactful new high-margin revenue streams.
Why It’s first
You don’t just grow your business when you diversify offerings. You manage the risk associated with economic conditions. A multi-application product like Novum Wall allows producers to lean on repeatable demand while maximizing their existing precast capabilities and crews.
#2 – Contractors in Your Market Frequently Request Retaining Wall Solutions
This might seem like a no-brainer – when contractors are already asking for a solution you don’t produce, the market is effectively signaling demand. But concerns about profitability or sustained demand may have prevented you from considering retaining wall production until now.
Why It’s second
Unmet contractor demand is one of the clearest indicators of opportunity. With Novum Wall, your plant can answer those retaining wall requests directly, rather than referring the work elsewhere. It may be time to heed the demand and keep revenue in-house while simultaneously deepening your contractor relationships.
#3 – You Serve Infrastructure, Commercial, or Land Development Markets
These are the industries where Novum Wall wins. Its stout but manageable size (610 lb [277 kg]) helps project owners expand usable space while navigating tight footprints and utility constraints. These markets also consistently require engineered retaining wall solutions for grading, drainage control, and roadways and parking areas. If your current customer base already touches these sectors, you’re closer than you think to adding a popular product line.
Why It’s third
Novum Wall is built for the same folks you already serve. That means less market education, faster solution adoption, and a smoother transition into a product category that complements your existing infrastructure-focused work.
#4 – You Have Excess Production Capacity or Seasonal Downtime
Equipment or crews sitting idle is one of the most expensive inefficiencies in precast manufacturing. If your plant experiences slow seasons or you have difficulty taking advantage of a steady ready-mix supply, adding a new product line can stabilize throughput and improve year-round production planning.
Why It’s forth
Four words: repeatable production, scalable output. Flip your current inefficiencies into opportunities with a precast retaining wall system that you can use to fill scheduling gaps, improve labor utilization, and convert downtime into profitable production cycles.
See Novum Wall Production in Action
It takes a little longer than this forty-one-second video, but you’ll get the idea.
#5 – You Have Experience Supporting Contractors in the Field
Plants that already serve contractors with installation guidance, logistics, or project coordination are solidly positioned to succeed with an engineered system like Novum Wall. Don’t forget, though, that Novum Wall is also backed by our own team of engineers ready to support you and your customers.
Why It’s fifth
Novum Wall isn’t just a product, it’s a system. Precast production operations with field-facing experience can more easily support contractor success, reduce possible friction during installation, and build long-term loyalty through better project outcomes.